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Heninger
Toyota
The Challenge
The company would like to attract more Chinese new immigrants and international students from China to consume.
Our Insight
By in-depth analyzing both local and Chinese market, we built up an exclusive advertising platform, and highly introduced the popular models among Chinese customers. Besides, we released attractive incentives and set up RMB currency payment system.
The Result
Through our ongoing advertising, Heninger Toyota has become the car dealer in Calgary, which has the largest Chinese clients group, and is the first one has an RMB payment system, as well as the first purchase option for both Chinese new immigrants and international students from China.
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